Westin • Sheraton


The Weekends Channels for Starwood’s Westin and Sheraton brands serve as inspirational travel guides for their guests. These two international brands set out to help their savvy guests think differently about weekends, with less work and much better play. We manage original content creation for both brands, matching brand voice and tone respectively. These pieces highlight their exciting destinations and show guests the great experiences to be had on and off property.


  • SEO-optimized copy
  • Branded voice and tone
  • Editorial calendar
  • Detailed research

Westin Articles

We’ve Got Your Connection to Downtown Denver -- Support for Westin’s new Denver International Airport location highlights the accessibility that will come with the new commuter rail.

Big Winter Adventures Await off the Slopes in Whistler -- This infographic added depth to North America’s #1 ski destination by featuring the many activities that have nothing to do with skiing.

Getaway to Austin for an Energetic Adventure -- A second location in Austin adds proof of Westin’s local expertise for enjoying a wellness-focused weekend that feeds the mind, body, and soul.

Sheraton Articles

Starwood’s exclusive partnership with Showtime allowed us to create city picks guides for major cities set in in the tone and spirit of popular shows like Homeland, The Affair, Shameless, and Billions.