Website, Content

One of the predominant sports bra brands for well-endowed women approached us to strengthen and modernize their own web presence. The site meets their needs to manage content internally, run an uncomplicated e-commerce solution, and streamline how they serve both retail and wholesale customers. Ongoing content creation with relevant blog articles is a conversation starter with the community while supporting their SEO needs.


  • Responsive web experience
  • Storefront CMS integration
  • Reshape online branding
  • Original blog content


The new Enell.com has a cleaner, brighter aesthetic that puts the sports bras at center stage. The site reflects the strength and reliability this brand offers its well-endowed clientele. Its simplistic structure makes navigation a breeze for their loyal customers, while containing all of the key features and content they required.

multi-device screenshot


The upgrade to a responsive website was particularly necessary for Enell due to the high traffic volume from mobile users. Leaning on years of analytic data, we found that optimizing the site to accommodate these visitors would generate more sales and happier customers.


For the blog we created a custom iconography set to help readers quickly differentiate the subject matter of the articles for food, wellness, fitness, and brand news. Matching the simplistic style of the site while using the brand palette makes a clear statement at a glance.


We've all been the woman who wears her bras too long, wears a chipped and cracked pedicure, can't remember the last time she had a haircut, and sometimes the last time she had a shower. All too often we come last — but we absolutely should not. — Wellness Splurges You Totally Deserve


Bringing to life the voice and personality of the Enell brand is just one of the perks of contributing their blog content. By identifying trends we are able to curate articles that add to the Enell experience. Each article focuses on food, fitness, or wellness in a healthy, body positive, empowering way that makes Enell a supportive friend in your journey.