Advanced Power, Inc.

Website, Content, Photography

API is one of the largest and most trusted companies in the solar pumping industry, so it stands to reason that their website should be indicative of that. With a content-first approach supported by strategic design, their global clientele can now effectively navigate and shop the site. A robust and nimble CMS enables the internal team to effortlessly manage the backend.


  • Built on Craft CMS
  • Responsive web experience
  • e-Commerce functionality
  • Custom photography

The Site

Establishing a distinct information architecture was an imperative part of developing the new website. This structure improved the overall site experience and the usability of an extensive product catalog. The clean, open design is reflective of the environment in which the API solar pumps live and their commitment to green, sustainable energy.

multi-device screenshot


The API website is ready to meet its often remote and rural customers wherever they are. The site offers a dedicated experience for all mobile devices, adapting to any screen the user may have.


A deep content audit at the outset of the project laid the foundation for a content-first approach to tell the API story and determine the site’s organizational schemes. Definition of voice and tone informed more than 50 product descriptions, reorganization of the blog, and process and company history narratives.

The awesome team at Clover Partners did an excellent job of revamping our website to look more professional, organized, and functional. Now our customers can access information more quickly.

— Joni Bond, Advanced Power, Inc.


Custom Products Icons

This icon set symbolizes the six product categories offered by API. The site is very graphic in nature to help customers easily navigate the many products and resources.

Footer Contact Icons

The footer is graphical and touch friendly, utilizing custom contact buttons to easily drive the user to priority locations on the site.